How Trukkr went from matching trucks to lending to them
A Karachi marketplace for freight found that its customers' real shortage was working capital, raised $6.4 million, and got a licence to fix it.
Trukkr started life as a digital freight marketplace in Karachi. cofounder and chief executive Sheryar Bawany told ProPakistani in July 2021 that the company had completed more than 20,000 trips since starting operations in 2020, carrying goods for manufacturers including Artistic Milliners, Ittehad Chemicals and Master Group. The service was free for regular customers, and Trukkr's own operations team, led by the founders, handled the dispatch.
Its first outside money arrived that month: $600,000 in seed funding plus undisclosed debt, led by Peter Findley, general partner at the New York firm Anchorless, with Pakistan focused Kinnow VC, Kargo Technologies founder Tiger Fang and executives from Cue Health taking part. The company said it would spend the money on technology and near term expansion.
The customers who could not get paid
Pakistan's trucking industry is dominated by independent operators. Accion Venture Lab, which later invested, put the number at more than 350,000, over 90 per cent of the country's truck drivers. Reuters reported in March 2023 that fewer than 5 per cent of the trucking companies on Trukkr's platform had access to financial services and that they often waited up to 90 days for payment. A marketplace could find them loads, but it could not keep their trucks fuelled while the invoices sat unpaid.
So Trukkr changed what it sold. On 7 March 2023 it announced a $6.4 million seed round led by Accion Venture Lab and London's Sturgeon Capital, with Haitou Global, Al Zayani Venture Capital and Findley participating, and said it had received a non banking finance company licence from the Securities and Exchange Commission of Pakistan. Bawany told Reuters the company would launch financial products priced at a reasonable risk adjusted spread over KIBOR, the Karachi interbank rate. cofounder Mishal Adamjee told the agency that the $35 billion trucking industry was growing at about 10 per cent a year.
“Trukkr was founded to drive financial inclusion for an underserved sector that is the lifeblood of Pakistan.”
The company said at the time that around 20,000 drivers were on its platform serving 100 of the country's largest companies, among them Shan Foods and Lucky Cement. The pitch to investors was that trip and settlement data from the transport management system could underwrite loans to borrowers with no credit file.
Footing, and a strategic backer
Forbes recognised the model in May 2024 when it placed cofounder and chief technology officer Kasra Zunnaiyyer on its 30 Under 30 Asia list, citing the attention Trukkr had drawn from global investors. The company reported no new round that year.
On 8 August 2025 Trukkr announced that Yango Group, the Dubai based technology company, had taken a stake through its $20 million corporate venture arm Yango Ventures, the fund's first investment in Pakistan. The amount was not disclosed. The company said its lending now ran on a proprietary credit engine called Prism and that it served more than 20,000 drivers and more than 100 enterprise clients. Startup.pk reported on 20 August 2025 that the wider raise was close to $10 million in a mix of equity and debt with unnamed private and Swiss investors; the magazine could not confirm that figure from a second source.
Trukkr says the Yango money will go to expanding operations, improving its credit scoring and widening financial access for unbanked trucking businesses. By October 2026 the magazine found no public announcement of a Series A or a change of leadership. On the evidence available, the business that began by moving freight is now, above all, a lender to the people who move it.
