How MyAlice became Revora, which sells AI sales agents to Saudi online stores
Revora, formerly MyAlice, sells AI agents that recommend products and take payment inside chat for online merchants. A Saudi pivot won it a $2m seed round from an investor that, its founder says, once passed.
In 2023, according to cofounder Daniyal Baig, i2i Ventures passed on a software company then called MyAlice. In June 2026 the investor co led a $2m seed round in the same business, which now trades as Revora and sells AI agents that recommend products, chase abandoned carts and take payment inside WhatsApp and Instagram chats for online merchants. Baig told Inc. Arabia that i2i "passed on us back in 2023, but came in to lead this round."
What changed in between is the story. A customer service tool that began in Bangladesh and was sold across South and Southeast Asia became a sales tool for Saudi Arabian online stores, and, the company says, its revenue grew tenfold after the move. TechJuice and Profit describe the founders as one Pakistani and one Bangladeshi. One of the two lead investors is a Pakistan based fund, and the money is mostly going to the Saudi market, not the Pakistani one.
Where MyAlice came from: a support tool and a homemade dashboard
The origin is told two ways. In May 2021, Shuvo Rahman, then chief executive of the parent company Alice Labs, told Future Startup that MyAlice began inside MisFit Technologies, the software house he cofounded in 2017, and was spun out once it gained traction. A graduate in computer science from BUET, he had earlier worked as a tech lead at Maya Apa. In 2026, Baig told Inc. Arabia a more domestic version: Rahman watched his wife struggle to run her online store across disconnected tools and, being an engineer, built her a central dashboard. The two accounts are not necessarily in conflict, but they emphasise different beginnings.
Back then the product was a multi channel inbox with automated replies and a hand off to a human. Future Startup reported that it served more than 50 online stores and enterprises, naming Unilever, Coca Cola, Giordano and Maybelline, at about $50 a month for smaller stores and $300 for well known brands. These were the company's own claims in an interview. It had raised a $500,000 seed round led by Anchorless Bangladesh with HOF Capital, and it worked across Bangladesh, Myanmar, Nepal, Singapore, the Philippines, Cambodia and Sri Lanka. Baig wrote on LinkedIn at the start of 2024 that Startup Bangladesh Limited was joining an ongoing seed round alongside Orbit Startups and Anchorless Bangladesh.
Wamda says Baig and Rahman founded the company in 2021. TechJuice and Profit describe Baig as Pakistani. Wamda says he had more than 12 years in media and fintech leadership across the Middle East and North Africa, most recently as chief operating officer at Forbes Middle East, and that he built an inventory management product for small merchants. Rahman is described by TechJuice and Profit as Bangladeshi. His earlier startup was iFarmer, an agritech company he built and sold, according to The Daily Star, and Wamda calls it an exit.
The Saudi pivot behind Revora's tenfold revenue claim
The decisive change came in late 2024, when the company refocused on Saudi Arabia and the wider Gulf. Revora says revenue has grown tenfold since then, according to Wamda, Dawn and Inc. Arabia. Pulse 2.0 gave a slightly different framing, reporting company figures of 10x growth over the past 12 months. Saudi Arabia is now its largest and fastest growing market, Wamda reports, and the company is headquartered there. It operates in more than 21 countries. No sources disclose revenue, so tenfold growth could describe a small base.
Baig named two proof points to Inc. Arabia: the growth, which he said came on minimum capital, and being cashflow positive. He also said the product was built for local commerce: Arabic dialects, cash on delivery and the way people message before they buy. i2i's investment note makes a related argument, that buying in MENAP markets is far more conversational than self serve.
There is also a dependency on platforms. Shopifreaks reported that Revora's agents place orders inside Salla, Zid and Shopify, and that Revora builds atop Salla's platform. Salla's cofounder, Salman Butt, is one of the strategic angels in the round. For a startup that sells where merchants already sell, that is an advantage in distribution and a risk in dependence.
How Revora's AI sales agents work in WhatsApp and Instagram chats
The product has changed from answering questions to closing sales. Revora's agents recommend products, recover abandoned carts and take payment in the chat itself, in the shopper's dialect, on WhatsApp, Instagram or a brand's own site. Behind that sits a less visible task: turning each merchant's catalogue into structured data so that AI search and shopping tools can find and recommend the goods. Revora calls that its long term bet.
That is also where Baig locates the defence. "Our moat is the merchant's catalog and customer data," he told Inc. Arabia. The company says brands using its AI led sales and campaigns see a 15 to 20 per cent rise in revenue, and Pulse 2.0 reported a resolution rate above 73 per cent. All of those figures are company reported. The coverage reviewed does not name a customer or disclose Revora's current pricing.
A $2m seed round, a crowded field and what is unproven
The seed round was jointly led by i2i Ventures and Oraseya Capital, an Emirati fund. Other investors were Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global and Orbit Startups, along with angels including Butt and operators from Bolt, Mubadala and EY. Most of the money is earmarked for Saudi growth and product. i2i says it is the last new investment from its first fund, and that it spoke to Revora users in Saudi Arabia, the UAE and Pakistan who reported tangible value and retention.
“A product built from emerging markets for the region and traction that speaks for itself.”
The investor does not hide the competition. i2i's note describes "a world increasingly flooded by AI agents" and says Revora cut through the noise by addressing a deep pain point in a specific vertical. None of the coverage names rivals, so readers should treat any claim of category leadership with caution. The company does not describe where its engineers sit, and its Pakistani operations are not detailed in the coverage, which makes it a Pakistani story mainly through its cofounder and its backer.
Baig has said the measure he cares about is not the funding. It is whether merchants using Revora are generating real revenue from it. If they are, the most interesting part of this story is that it required leaving the markets where the product began.
Reported from company statements and coverage in Dawn, Wamda, TechJuice, Profit, The Daily Star, Inc. Arabia, Shopifreaks and Pulse 2.0, an i2i Ventures investment note, a 2021 Future Startup interview and a LinkedIn post by Baig.
